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25 October 2013

Disney's 'Frozen'—Powered by Visit Norway!

The enchanted kingdom of Arendelle from Disney's 'Frozen.' Photo: ©Disney.
The enchanted kingdom of Arendelle from Disney's "Frozen." Photo: ©Disney. Click on the image to view widescreen!

Who wouldn't be inspired by the grandeur of Norway? Once you experience magnificent fjords in western Norway, you're left in a state of awe and wonder as you begin to sense the awesome power of nature at work. Suddenly you come to realize why Norway's fjords have inspired artists for centuries— majestic glacial valleys with crystal blue waters cradled by soaring mountains; this land steeped in legend and lore, not to mention the stuff of Disney dreams. So, it's no surprise that Disney sought out Visit Norway during production of its latest animated feature-film, "Frozen," to help bring to life this comedy epic that combines lovable Disney characters with a Norwegian accent, and the wondrous settings of Norway!

Hilarious trailer from the upcoming film:



Personally, I am thrilled because for the first time ever, Norway will be into the spotlight, and just having returned from a grand journey of the Norwegian fjords with Visit Norway, I can personally attest to the film's astonishing achievement by the Disney animation team in bringing to life Norway's scenic splendor!! Had Arendelle been on my itinerary, I certainly would have visited this enchanted kingdom. Alas, it's the stuff of fairy tales, but realistic nonetheless because when the film's script called for ice and snow, castles and mountains, Disney realized that Norway had it all.

Awe-inspiring fjords of Norway! This is the Fjærlandfjord. Photo: WikiMedia.org.
Awe-inspiring fjords of Norway! This is the Fjærlandfjord. Photo: WikiMedia.org. 

“We wanted to create an intimate world with an enchanting and dynamic setting that would be immediately identifiable for generations to come,” says Mike Giaimo, art director for the film. “Norway offered a cultural backdrop we’d never explored before and we thought, ‘Wouldn’t it be great to blend its dramatic natural environment, architecture and folk costume aesthetic?’ It feels like a world from a classic Disney film, but it’s completely new.”

When Disney's behemoth marketing machine kicks into high gear, supplemented by social-media efforts and a dedicated "Frozen" special section on VisitNorway.com, Disney will generate not only a box-office boon, but Norway will bolster its tourism industry tremendously! And, when the film ends its theatrical run, the phoenix will rise again when it's released on Blu-ray DVD—thus sustaining the momentum even longer!

Even the Visit Norway team based in New York is getting into the 'Frozen' spirit! Photo: Innovation Norway.
Even the Visit Norway team based in New York is getting into the "Frozen" spirit! Photo: Innovation Norway.

“This is a fantastic opportunity for us to promote Norway as a wonderful tourist destination,” says Per-Arne Tuftin, director of tourism at Innovation Norway. “Disney is well-known around the world, and we hope that in providing the backdrop to this film, Norway will appeal to the film’s fans—viewers of all ages who will be inspired to visit Norway and explore our beautiful country in the years ahead.”

Disney's "Frozen" opens in theatres Nov. 27, 2013.

Additional Reading:

20 comments:

  1. My kids are counting the days until this movie opens. I'm so glad it features the beauty of Norway. Love that fjords picture! Of course, I probably will be inspired to move Norway up our travel list after this movie even more and after all your beautiful posts from your trip.

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    1. Hi there Mary! Thank you so much for stopping by and for your kind words! I am truly honored. I think I am pretty excited to see this movie too! I just love the end of the trailer above. I cry out with laughter every time his little head blows off and actually cracking up right now as I type.

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  2. Looks like it'll be a delightful little film, Jeff.
    Norway looks great in winter but I'd prefer a summer visit.
    Thanks for sharing.

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    1. Hi Marcia! I have seen Norway in the summer, but now the winter beckons with the allure of the Northern Lights and a reindeer sleigh ride through forests laden with snow! Thank you for stopping by and sharing your thoughts!

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  3. It doesn't look like they could have picked a better setting -- "enchanting and dynamic" is right! This looks like such a fun movie -- I hadn't heard of it before. Must pass the word on to some people who I know will LOVE it!

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    1. Ciao bella! You are so right my friend, Norway was ideal for the location of choice! I can't wait to see it ... love the snowman and moose!! FUNNY! And can't wait to see the animated world of Norway. Thank you for stopping by and sharing your thoughts!

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  4. I've been dreaming about visiting the Norwegian fjords for a long time and I'm hoping this movie will get some other family members onside! ;)

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    1. Hi there Lisa. Oh you must get to the fjords!! You could always bribe them ... no Norway, no Frozen movie. LOL! Thanks so much for stopping by.

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    1. Hi Marlys! Doesn't it look like a great movie?? I can't wait to see it, especially for the Norwegian scenery!! It's going to be stunning! Thanks for your comment my friend.

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  6. Jeff, that 'Frozen' trailer a MUCH NEEDED smile and laugh! Thank you, thank you, sir! :)

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    1. Hi there Mike! It's my fav clip from the movie so far! I just love it when his head blows off!! LOL! Thanks for stopping by and for your comment too!!

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  7. Wow, haven't heard of this film, but look forward to seeing it now :)

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    1. Hi there Sophie and thank you so much for stopping by! I couldn't agree with you more!!

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  8. I'll probably go back in the late spring. Unfortunately I will not get to see the western fjords that I love so much, but a week or two in the Oslo area will do good.
    Norway is the most beautiful country that God ever put together.

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    1. HI there Toby! Thank you so much for your thoughts. You are absolutely correct when you say that Norway is the most beautiful country in God's world, it is God's country!! Hope you make it back soon!!!

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    1. Hello there my friend and thanks so much for stopping by. I couldn't agree with you more!!

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  10. Norway looks absolutely stunning, Jeff. I'll have to check out Frozen--the trailer is hilarious, a scene that could take place in Canada on any given winter day:)

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    1. Hi there Lesley and thank you so much for the stopping by! I just love that movie trailer! Hilarious!

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Thank you for stopping by and sharing your thoughts!